Tag Archives: teeth

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You have probably noticed the abundance of teeth whitening tubes and pens on the market. As small as a lip gloss, these tiny six inch cylinders contain professional-strength bleaching gel that you can easily apply with the tiny brush “tip.”

This impulse purchase that everyone can use, from teens to retirees, makes teeth whitening instantly available wherever you go. The pens are flying off the shelves of sites like Amazon and Sephora for $25 and up, and customers are giving them the thumb’s up!

This is why teeth whitening pens are breaking out as one of the most popular and high volume new products from Shine. Imagine the impact of custom-labeled whitening tubes for your practice, marketing your company wherever they go. And at Shine’s volume pricing (starting as low as $5 per pen), you can enjoy an instant source of new profit – what customer wouldn’t be thrilled to buy an additional pen or two during every spa visit at the suggested retail price of $20 per tube?

How do whitening pens work?

For all of you of coffee and cola drinkers, even high strength and professional teeth whitening isn’t enough. The porous nature of the tooth’s surface makes it very susceptible to staining from things we are exposing our teeth to every day. Anything that would stain a white blouse will also be making an impact on the brightness of your teeth.

There is nothing that can surpass the impact of periodic bleaching using a high quality professional whitening gel and custom fit trays. But for on-the-go-maintenance – or for clients who choose not to go to full professional whitening – a whitening pen can provide on the go touch-ups or as much as two shades of increased whitening after consistent twice-daily use for a period of 7-10 days.

Shine delivers pens filled with 1.9 ML of 33% carbamide peroxide whitening gel with a mild peppermint taste. Clients simply brush the front surface of the 6-8 teeth that show when they smile, on the top and bottom, with a light coating of the whitening gel. Special care to apply gel to the spaces between teeth is important, where the shade is most likely to darken. Keep the lips away from the teeth for 30 seconds to give the gel time to dry. It’s that simple! At home, at the office, in the car – professional strength teeth whitener is a brush stroke away.

And there’s more

For patients who purchase full whitening kits, whitening pens are the ideal add-on accessory to brush the whitening gel evenly over the front surfaces in the whitening tray. This is an ideal step to gain the maximum amount of whitening with a minimum amount of gel (saves on sensitivity, too) and it also helps ensure even application of the whitening gel to each tooth. So every client who purchases a Shine whitening kit (or who already owns and uses whitening trays), be sure to point out the value of owning at least one Shine whitening pen as well.