Tag Archives: advertising

Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. Small, medium and large companies all have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.

Small to medium sized companies battle one challenge however, that the large companies generally do not have to contend with. That is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the budgets and credentials that allow them to be a trusted name. Anything they have to say, we generally trust, will be factual and we respond accordingly. This is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it seen by.

During the course of our lives we have been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been an attention getting trigger. It is not always easy to get those interested in your product or service to contact you and leave you their contact information, but it must still be the objective of all of your advertising and marketing. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report asks that the prospect leave their contact information; allowing you to stay in touch by using other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase.

Today there is a company that not only has incorporated this form of marketing into their products and services but also trains businesses on how to build their own special Free Reports. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that permit any company to deliver a comprehensive marketing program using tested and proven methods; Free Reports being one of them. Their twelve years of experience in Direct Response Marketing allows even the beginner to quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Automatic. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input. The benefits to this system are significant time savings and consistency in marketing messages, in what would otherwise be labor intensive tasks. It also means that business owners never need worry about losing customers who misinterpreted their lack of contact for lack of follow up.